Raleigh will be supplying 5000 city bikes to Birmingham City Council as part of the Birmingham Cycle Revolution. 2000 of these bikes will be used for community hire programmes and the remainder given away to people who will use them for their everyday journeys and leisure.
Based on the popular and proven Raleigh Strada, the bikes have light but strong alloy frames and 21 gears to make it easier to ride up hills. They are fitted with specially selected durable parts including rust resistant chains to minimise maintenance.
Terry Blackwood Raleigh’s senior product manager said. “ We have worked with the team at Big Birmingham Bike Initiative to produce a bike that is a pleasure to ride but durable enough to stand up the use these bikes are expected to get.”
Birmingham City Council have secured £17million of funding from the Department for Transport to improve cycling within the city. The Birmingham Cycle Revolution combines infrastructure improvements with the bike giveaway, cycle training and other programmes to encourage the people of Birmingham to use the bicycle more.
Mark Gouldthorp Raleigh’s MD commented that “Raleigh is delighted to supply bikes to this programme in Birmingham it’s part of our continued support of initiatives to encourage cycling in the UK”