Raleigh scoops KOGA sales rights in the UK

Media release: Raleigh scoops KOGA sales rights in the UK

Date: 13th October 2014

Bicycle ‘Superbrand’ expands its UK portfolio

Bicycle company Raleigh UK has secured sales rights for the renowned KOGA bikes brands in the UK and Irish markets, adding another high quality brand to its extensive portfolio.

Like Raleigh, the Dutch-based KOGA brand is part of the Accell Group and is well-known for designing and manufacturing a range of high quality bicycles.

The move pushes Raleigh’s portfolio of distributed brands to more than 50, with KOGA joining a plethora of accessory brands, including household names such as SRAM and JVC, and bicycle brands including Diamondback, Dahon and Haibike.


Raleigh Managing Director Mark Gouldthorp said

“KOGA is the latest in the line of exciting brands to join our portfolio in the last 12 months. This move allows us to increase the number of bike shops we supply and in turn gives more choice to consumers who shop at Raleigh stockists around the UK.”

“By adding KOGA, another Accell brand, to sit alongside Raleigh, Diamondback, Haibike and Dahon we are bringing in another premium bicycle brand that’s long been in demand by the UK cyclist.”

Raleigh will be distributing the full line up of KOGA models including the E-bike, Race, MTB, Touring, Trekking and Comfort models which range from £899 to £2999.

Who are Koga?

Formed in 1974, KOGA’s reputation for quality is founded on hand-building all its bicycles at the company’s premises in Heerenveen, Netherlands.

KOGA offers an uncompromising guarantee of quality. A single technician is responsible for the full assembly of each bike, resulting in perfection down to the finest detail. The ‘Hand built by KOGA’ logo on the frame is the guarantee of this unique working practice.

Koga race

The company has long been a supporter of Dutch cycling in all shapes and forms, developing innovative bicycles and accessories and supplying professional riders and Dutch national cycling teams for many years.

The KOGA product range has gained prominence in the UK in recent years through its touring range and more recently through its electric bike offering.

Koga e-bikes

KOGA e-bikes use either the Bosch system or the ION system; the latter allows customers to choose their battery size depending on riding style, terrain and range distance. KOGA also makes use of the Nuvinci hub gear system, which allows an infinitely adjustable gear system for automatic and stepless gear changes, providing another high-tech solution for the UK’s growing e-bike market.

What does this mean for Raleigh?

The addition of KOGA to the Raleigh product portfolio further strengthens the range of brands the company can offer to the UK cycle trade.

Furthermore, with urban/leisure electric bikes available from Raleigh, e-MTBs available from Haibike and now KOGA hand-crafted electric bikes, Raleigh becomes the UK’s premier electric bike distributor.

Koga - women's bikes

Talking about KOGA’s electric bike range, Gouldthorp added:

“This news is particularly exciting for the UK’s electric bike dealers. With three electric bike brands available through Raleigh we’re able to offer the widest choice of electric bikes in the UK.”

When can Koga be seen in the UK?

KOGA products will be on display at Raleigh’s head office from 1st November 2014.

Retailers seeking to add KOGA bikes to their range should contact Raleigh UK on 01773 532600 or email sales@raleigh.co.uk

Posted in Cycling

Here’s what’s coming up during October, November and December

Whether it’s a sportive on a glorious sunny weekend, a cyclocross race on a dirty December day or an event at a local bike shop, we spend a lot of time on the road making sure you have opportunities to see our bikes up close.

Here’s what’s coming up during October, November and December:

Saturday 25th October – GC Bike Fit open day

We’re attending an open day at GC Bike Fit Studio in Lutterworth. There will be an opportunity to ride the 2015 road range as well as meet members of Team Raleigh and get an autograph or photo.

Raleigh Militis Team bike 2

Find out more here. https://www.facebook.com/gcbikefitstudio

Saturday 25th & Sunday 26th October – Raleigh Factory Sale

It’s that time of year again. Our premises in Nottingham will be open over the weekend of the 25th and 26th October for our factory sale. There will be big discounts on bikes and accessories from the Raleigh distributed brands!

Bike_sale_flyer-October resized

Saturday 25th and Sunday 27th October – Demo Day

We’re attending an open day with our Haibike range of demo bikes at the Electric Cycle Company in Edinburgh. The guys up in Edinburgh will have a selection of the electric Haibikes for you to go and ride.

For more details please visit http://www.edinburghcyclecompany.com/contact/

Haibike electric mountain bikes

Saturday 1st November – Leslie Bike Shop Demo Day

We’re attending a demonstration event at Leslie Bike Shop in Fife where we will have a range of performance road bikes and mountain bikes for you to ride. A great opportunity to find a bike for both tarmac and trail.

Contact http://www.lesliebikeshop.co.uk/ for more information

29th and 30th November – Cyclo Cross World Cup

We will be in the expo village for the inaugural Cyclo Cross World Cup event in Milton Keynes this November. We will be exhibiting lots of cyclo cross finery including the new 2015 RX Team.

jake-300For more information about the event, please visit http://www.miltonkeynesworldcupx.com/site/

6th and 21st December – West Midlands Cyclo Cross Demo Days

Two of the West Midlands Cyclo Cross series will be hosted at Mallory Park in Leicestershire and Raleigh will be in attendance giving you an opportunity to ride one of the latest models from the cyclo cross range or simply stand and admire the beauty of our bikes.



For more details of the events please visit http://www.wmccl.co.uk/index.html

Posted in Cycling | Tagged

Behind the scenes with Team Raleigh-GAC at the Tour of Britain

After a season of dominating the British Cycling calendar, Raleigh-GAC stepped up to compete in one of the top 10 stage races in the world this September. And we were on hand with video cameras to record the action.

Filmed on Stage four between Worcester and Bristol, we capture the emotions of the riders and support team who were covering over 1,300 grueling kilometres of riding in eight days.

Take a look at the action by clicking on the image below:


After eight days and nine stages it was Matthieu Boulo who headed up the Tour of Britain General Classification for Raleigh-GAC in 19th place.

Against teams from two divisions above Matthieu delivered the form he has been showing all season, winning plaudits across the UK and Europe for a strong showing against the world’s best riders.

For the full story read the daily reports on the Team website.

Posted in Cycling

Raleigh makes list of UK’s top Superbrands

Superbrands award dedicated to Raleigh owners and employees across the world.

Employees at Raleigh are celebrating this week following the news that their company has been listed as one of the top consumer brands in the UK.

Bicycle company Raleigh was the only cycling brand to be listed in the national Superbrands survey, highlighting just how synonymous the Raleigh name is with cycling.


The survey has been running since 1995 and seeks to identify the UK’s strongest brands.

Voters in the survey are asked to judge brands against three factors, Quality (does the brand provide quality products and services?), Reliability (can the brand be trusted to deliver consistently?) and Distinction (is it well known in its sector and suitably different from its rivals?),

Raleigh Managing Director Mark Gouldthorp: “From humble beginnings on Raleigh Street, Nottingham, the Raleigh story has taken some fascinating twists over the years, but one thing has remained true and that’s our reputation for reliability and quality.

“We’ve worked tirelessly over the years to improve our brand; this award makes all the late nights spent honing our new brand identity worth it.

I’d like to dedicate this to the thousands of workers who helped build the company and its iconic bikes, to the millions of people who choose to ride our bikes and to today’s team who continue to grow our company.”

For more on the UK’s Superbrands visit www.superbrands.uk.com.

Posted in Cycling

Derby County receive four top of the range fitness bikes thanks to Raleigh

Derby County’s first-team squad now have a new option when it comes to keeping fit and recovering after the rigours of Sky Bet Championship football.

Derby FC3

Derby-based professional cycling team Raleigh-GAC has provided four of its top of the range Militis bikes to Derby’s squad allowing them to mix up their training regimes and keep them feeling fresh come game time.

The bikes are part of the same range that professional cycling team Raleigh-GAC used to notch up 21 victories this season in the UK’s gruelling domestic cycling season.

Team Raleigh-GAC’s Cherie Pridham and newly signed rider Sam Lowe joined Derby County players midfielder George Thorne and goalkeeper Lee Grant plus head coach Steve McClaren and first team coach Paul Simpson for a hand over at the Derby County Training Centre in partnership with the University of Derby.

Derby FC5

As well as its performance range, Raleigh has also provided the team with a Haibike XD Trekking electric bike.

The e-bike comes with an assisted speed of 15.5mph and a powerful 400wh battery, making it the perfect recovery aid for riders with knee, ankle or ligament injuries.

Derby County’s Head Physiotherapist Neil Sullivan said: “It’s important that we provide a range of top class fitness options for the team, especially low impact options like cycling.

“These bikes will be used by the team in between their training sessions and also for recovery. The electric bike in particular provides a new option for us.

“The pedalling assistance it provides allows our players to ease their way back into activity as they recover from injury.”

Speaking at the launch Mark Gouldthorp Raleigh Managing Director commented: “Our bikes are well suited to performance athletes looking to get the most out of their rides so we’re very pleased to be supporting Derby County in this way.”

Posted in Cycling

Take a look at Raleigh’s new Cyclelife retail stores

New video explains Raleigh’s Cyclelife dealer support programme

In partnership with retailers in Bristol, Burnley and Poundbury, Raleigh has introduced its new look retail format, fit for the future of cycling.

Cyclelife Bristol car

Much like the Raleigh brand, Cyclelife seeks to serve the whole cycling industry with enough performance gear to satisfy the hardcore elite and enough leisure cycling bikes and accessories to satisfy the rest of the family.

Take a look at the video below to see what Cyclelife is all about:

Mark Gouldthorp, Raleigh Managing Director, “Following a successful launch of our new retail format, we’re now looking to work with our IBD network nationwide to implement this dealer support programme on either a full-store or department basis.”

Whether you are looking for a full makeover or a departmental in-store face lift, contact us to discuss how we can work together to boost your business.

Posted in Cycling

Touch, feel and experience Raleigh’s 2015 range at the NEC Cycle Show

Don’t be shy! At this year’s NEC Cycle Show not only will you be able to get up close and personal with Raleigh road, electric, city and kids bikes but you’ll also be able to saddle up and ride a Raleigh on the Cycle Show test track. Touch, feel, ride and experience the best.

From Thursday September 25th until Sunday September 28th Raleigh will have its 2015 range on display at stand D41 at the UK’s biggest cycle show.


In front of 25,000+ consumers at the Cycle Show, Raleigh will present its broadest and best quality range yet.

The highly rated Road, Electric, City and Kids bikes will be on display at stand D41 and selected models will be available for demo rides on the Cycle Show test tracks.

Seminar sessions

The first two days of the show (Thursday and Friday) will give invited guests the chance to listen to presentations about the development of Raleigh’s bicycle (10am and 1pm) and accessories (11am and 2pm) lines, plus its Cyclelife franchise (12pm and 3pm).

On the start grid

And on the Sunday Raleigh’s professional riders and sponsored athletes Matthieu Boulo, Jake Poole and Phil Roach will be in action on the cyclocross circuit, testing out the new RX cyclocross models.

What’s new for 2015?

Read on for more about the bikes on display:

Road bikes

2015-road-workbook-coverRaleigh’s 2015 road range caters for practically every major road cycling discipline, from elite performance to multi-day tours, with a focus on prestigious, modern British design right across the board.

Under the road category are the Militis performance, Revenio endurance, Maverick touring and RX cyclocross bikes, which are doing wonders for changing preconceptions about what a Raleigh bike is.

Geoff Giddings, Raleigh Marketing Director: “The 2015 range is our broadest and best quality range yet. Without doubt this is most exciting range we’ve produced. It’s an amalgamation of our hobbies, our pastimes and our pleasures. And we’re incredibly proud of what we’ve achieved.”

Find Raleigh road bikes at stand D41 or to get your hands on the new range head over to the road bike test track and look for the Raleigh display.

Electric bikes

Joining the top of the range Motus electric bike are the new Forge and Captus electric bikes, making their debut at the show.

With motor technology from Bosch and JD the new Forge and Captus electric bikes are set to retail at £1250 and £1750.

If you’ve never experienced electric bike power we highly recommend you head over to the test track and ask for the Raleigh electric bikes. We’ve not yet seen someone try an electric bike without coming back smiling!

Find Raleigh’s electric bikes at stand D41 or ask for your free demo ride at the electric bike test track.

City bikes

After hugely positive responses to Raleigh’s 2014 Strada street range the models continue into 2015 with their SRAM technology.

We’ll have the Strada 8 with its SRAM G8 internal hub gears and the Strada 4 with its SRAM Automatix 2-speed hub gear and belt drive on display, showing you hassle-free alternatives for city biking.

We’ll also have the unique Chloe and Wayfarer cruiser style bikes and newly designed Pioneer and Classic ranges.

Find Raleigh’s city bikes at stand D41.

Kids bikes

DSC_2018Making their debut at the NEC Cycle Show is Raleigh’s performance kids bikes.

The lightweight performance-orientated bikes are suited to both road and off-road, dirt-track, grass-track or tarmac-track racing and are sized for kids from ages 3 (14″ wheel) to 11 (26″ wheel).

Aluminium triple butted frames (20″ – 26″ models) with 4130 chromoly rigid forks and performance components are perfect for aspiring junior cycle club riders.

Jayne Bakes, Raleigh Kids Bikes Product Manager, “We’ve taken our time with the new performance models to make sure they’re absolutely on the money. We believe in quality and reliability and that’s just what parents can expect with our 2015 range. They’ve been designed for kids who want to progress and take their riding to the next level, and that can only come from a technologically advanced bike.”

As well as being available to see at stand D41, twelve of Raleigh’s 2015 kids bikes will be available for test rides on the test track at this year’s NEC Cycle Show. The bikes are suitable for children aged 3 to 9 (14″ to 24″).

Posted in Cycling